Your customers are searching for what you do right now, in Abilene, on their phones. We build the system that puts you in front of them on Google, on Maps, and in AI search.
Or book a time that works: grab a spot on the calendar.
You run a good business. People who work with you stay with you, and they tell their friends. What you are losing is the customer who never gets that far. Somebody in Abilene needs exactly what you sell today, they pull out their phone, and three other companies come up before you do.
That gap is fixable, and it is not a mystery. Google decides who shows up in the Abilene map pack using relevance, distance, and prominence. Most businesses in this town have never touched any of the three on purpose. We do, and we do it in a specific order that produces calls instead of impressions.
We are Michael Head Marketing. We work with service businesses in Abilene and across the Big Country on local SEO, Google Business Profile, AI search, websites, and Fractional CMO leadership. You are the hero here. We are the guide who has done this a hundred times and knows which lever to pull first.
Abilene is not Dallas, and marketing that was built for Dallas does not work here. This is a Key City with a strong military presence at Dyess, a hospital system in Hendrick that anchors a lot of the local economy, and three universities in Abilene Christian, Hardin-Simmons, and McMurry that move thousands of people in and out every year.
That mix changes how people buy. A permanent change of station family at Dyess has 30 days to find a dentist, a plumber, a vet, and a place to get their oil changed, and they will find all four on their phone because they know nobody in town yet. A student's parents four hours away are booking your service sight unseen off your Google reviews. A rancher outside Tuscola is going to call the first result that has a real phone number and somebody who answers.
We run these in order, because the order is what makes it work.
Your profile is the cheapest lead source you own and almost nobody runs it properly. We set the right primary category, write the services and the descriptions, build out products, post every week, seed and answer the questions buyers actually ask, upload real photos on a schedule, and reply to every review inside 24 hours. This is where we start with most Abilene clients because it moves first.
Getting you into the Abilene map pack and the local results for the terms people actually type. Location pages, on page work, the citations that matter for your category, internal links that pass authority to the pages that make you money, and the review velocity Google reads as a prominence signal.
Your buyers are asking ChatGPT, Perplexity, and Gemini who to hire, and those engines are answering with somebody. We structure your site, your data, and your third party mentions so the engines can read you clearly and name you. Almost no business in Abilene has done this yet, which is exactly why it is still cheap to win.
Fast, clear websites built on StoryBrand. Every page has one job and one obvious next step, so a visitor books instead of leaving to think about it. If your site takes six seconds to load on a phone in a truck outside a job site, it is costing you work.
For Abilene businesses past the do it yourself stage. A marketing leader who owns the strategy, the budget, the calendar, and the numbers, on a set meeting rhythm, without the six figure hire and the benefits and the risk of picking wrong.
We work with service businesses where one new customer is worth real money and the buying decision starts with a search.
Ask ChatGPT for the best HVAC company in Abilene and it will name somebody. It is not guessing. It is pulling from your website, your Google profile, your reviews, and third party sources it trusts, then assembling an answer. If your information is thin or scattered across four places that disagree with each other, the engine skips you and names a competitor.
Getting named is mechanical, and it is the same work whether you are in Abilene or Atlanta.
We track it monthly by asking all four engines the questions your buyers would ask and logging whether you appear, so you have a scoreboard you can check yourself.
We audit a lot of profiles in this town. The same problems come up over and over, and none of them are hard to fix once somebody actually looks.
Google decides what you are relevant for based mostly on your primary category, and most owners picked theirs in about four seconds when they claimed the listing. A roofer categorized as a general contractor is competing in the wrong race. If you have never deliberately chosen your primary category, that alone is probably costing you rankings.
Google gives you a services section on your profile and lets you write a 300 character description for every one. That is free real estate telling Google exactly what you sell, and the majority of Abilene profiles leave it blank. Every service you offer should be listed, in the words your customers use, not your industry's internal jargon.
Twelve reviews from 2023 reads worse than four from last month. Google weighs recency and velocity, and so does the person deciding whether to call you. If reviews only come in when somebody happens to think of it, you do not have a review system, and you are leaving the single biggest local ranking lever on the table.
Your Google profile links to your homepage, which is about everything you do, so a person who searched for one specific service lands on a page that does not answer their question and leaves. Point the profile at a page built for the search that brought them, with the phone number visible without scrolling.
Without tracking on your profile links, you cannot tell whether Google is producing customers or just impressions. We put tracking on every link on the profile so you can see in your analytics exactly what the profile produced, in dollars, not in views.
The address on your site does not match the profile, the phone number is different on Facebook, and an old listing somewhere still has a number you disconnected in 2022. Google reads all of it and gets less confident about who you are, and that uncertainty shows up as lower rankings.
No mystery and no long onboarding. Here is the actual sequence.
We rebuild the Google Business Profile top to bottom. Categories, services with descriptions, products with prices and tracked links, real photos, seeded questions with answers, and the review engine wired up so requests go out automatically after every job. We fix the business information conflicts across your site and your other listings so everything agrees. If your website is the bottleneck, we say so in week one instead of week nine.
Reviews start landing weekly instead of never. We publish the pages that matter for your Abilene search terms and get the structured data in place so Google and the AI engines can read you. Weekly profile posts start running. You get your first real report showing calls, clicks, and the search terms Google says you appeared for.
This is where it starts paying. Map pack rankings move on the longer search terms, the review count crosses the threshold where people stop hesitating, and AI engines begin naming you. We review what worked, kill what did not, and set the plan for the next quarter based on the numbers rather than on a hunch.
At any point you can see exactly what we did, what it cost, and what came back. If it is not working we tell you before you have to ask.
Google views in 90 days for a local clinic. Their profile was live and doing nothing. We rebuilt the categories and services, got the review engine running so new reviews came in every week instead of twice a year, and pointed the profile at a page built to convert instead of the homepage.
That is the same sequence we run every time, done in the right order and not abandoned in week three.
Michael Head spent 22 years leading teams before starting this agency, including 14 years on staff at a large church in Houston. He is a certified Business Made Simple coach and a certified Unreasonable Hospitality coach. That background is why the work starts with your message and your customer instead of with tactics.
We cap the client list at five to ten at a time. You get Michael directly, not an account coordinator relaying your questions to somebody you never meet. You get a plan you can read in one sitting, a set meeting rhythm, and reporting that tells you what ran, what it cost, and what it produced.
We are based just south of Abilene and we serve clients across the country. Local clients get coffee and a whiteboard. Everybody else gets the same system on video.
Our visibility and SEO work runs $1,997 to $4,997 a month depending on how much execution you need. Fractional CMO engagements run $3,600 to $5,500 a month. Most Abilene service businesses start on the Visibility Plan at $1,997. Start with the free audit and we will tell you which one fits before you commit to anything.
Google Business Profile work moves fastest. Most businesses see impressions climb inside 30 days and start appearing in the Abilene map pack for longer search terms by week four. Ranking for the short competitive terms takes 90 days or more, because that depends on review count and website authority, and both take time to build.
No. We are based in the Abilene area and we work with clients across the country. Local clients get in person meetings. Everyone else gets the same system on video calls. Our client list runs from Texas to Ohio, New York, Florida, and Oregon.
People ask ChatGPT, Perplexity, and Gemini for recommendations instead of scrolling Google. AI search optimization gets your business named in those answers. If your customers research before they call, you need it now. Most Abilene businesses have done nothing here, which is exactly why it is still cheap to win.
Five to ten at a time. That is a deliberate cap. You work directly with Michael instead of an account coordinator, and he knows your business well enough to make calls without scheduling a meeting first.
Start with a free marketing audit. We look at your Google visibility, your website, and your AI search presence, score you across five categories, and give you a 90 day plan. No pitch deck and no obligation.
Prefer to pick a time? Book a call here.