Fractional CMO Services

Stop Guessing.
Start Growing.

Your business does not have a marketing problem. It has a leadership problem. You need one person who owns the strategy, builds the systems, and drives the results. That is what a Fractional CMO does.

Most businesses are running marketing by committee. The owner, a vendor, maybe a part-time social person. Nobody owns it. Nobody connects it. That ends here.

50+

Businesses Served

Top 3

Google Results Delivered

20+

Years of Leadership

7

Industries Transformed

Sound Familiar?

Your Marketing Is Busy. But Is It Working?

Most business owners are not failing because they are not trying. They are failing because they are trying everything at once with no one connecting it. Here is what that looks like.

What You Have Now

  • ✕Multiple vendors who do not talk to each other
  • ✕No real strategy. Just tactics and guessing
  • ✕You are making every marketing decision yourself
  • ✕Spending money but you cannot tell what is working
  • ✕Marketing feels like a full-time job on top of your real job

What You Get With a CMO

  • One marketing leader who owns it all
  • A clear strategy with measurable goals and real accountability
  • You focus on your business. Your CMO handles the marketing
  • Every dollar tracked, every result reported monthly
  • A system that generates leads whether you are watching or not

The Person Behind the Strategy

Meet Your CMO: Michael Head

Michael Head - Fractional CMO

20+ Years Leading

Before I ever ran a single ad campaign, I spent over two decades leading people.

I was a pastor and organizational leader. I grew churches from small gatherings into thriving communities of hundreds. And in that work, I learned something most marketers never figure out: how to communicate a message that moves people to action.

I did not just preach on Sundays. I built systems. I led teams. I created outreach strategies that brought people in and gave them a reason to stay. That is exactly what I do now for businesses.

When I transitioned into marketing, I brought that same leadership mindset with me. I have helped IV therapy clinics go from invisible to fully booked. I have helped a painting contractor in Abilene dominate local search. I have helped a motor group sell more cars by training their entire team on digital strategy. I have helped a bubble tea shop turn into a community destination with lines out the door.

The difference between me and every agency or freelancer you have hired before is simple: I show up like a leader, not a vendor. I take ownership of your marketing the way a Chief Marketing Officer does. Because that is exactly what I am.

20+

Years of Leadership

50+

Businesses Helped

1,000s

Leads Generated

How It Works

The Market Authority Method

Every client goes through the same four-phase system. It is the same approach I used growing communities as a pastor. Clear message, the right systems, consistent execution, and measurable growth. I have applied it to businesses across every industry. This is what transforms a business from invisible to undeniable.

1

Phase 1: Clarity

We start with your message, your brand, and your position in the market. Most businesses skip this and go straight to tactics. That is why their tactics fail. We define who you serve, what you say, and why customers choose you over everyone else. This is the foundation everything else is built on.

2

Phase 2: Visibility

We get you found. On Google, Apple Maps, AI search, social media, and every platform where your customers are looking. No more invisible business. When someone in your market searches for what you do, you show up first.

3

Phase 3: Conversion

Visibility without conversion is just vanity. We build the systems that turn attention into action. Ad campaigns, landing pages, automated follow-up, booking flows. Every lead gets captured. Every prospect gets nurtured. Nothing falls through the cracks.

4

Phase 4: Growth

We track everything, report on what is working, and scale what is performing. I train your team when needed. I adjust the strategy monthly. I give you a clear picture of your marketing investment and its return. Every single month.

Proven Results

Real Businesses. Real Growth.

These are not made-up projections or average industry results. These are businesses across Abilene, Texas, and the country that trusted me with their marketing and what happened when they did.

Auto DealershipAbilene, TX

Kent Beck Motors

More Sales, a Trained Team, and a Digital Presence That Competes

"Michael did not just build our marketing. He came in and trained our entire team. Monthly sessions, in-person, teaching us how to win in a competitive market. He overhauled everything from our social media to our YouTube channel, built our review system, and the phone started ringing more. He treated our business like it was his own."

  • Complete creative overhaul across all social platforms
  • YouTube, TikTok, and full social media strategy built from scratch
  • Monthly in-person team training on digital competition
  • Review generation system driving consistent new reviews
  • Increased inbound calls and showroom traffic
Painting ContractorAbilene, TX

Hawk Painting

From Word-of-Mouth Only to Dominant on Google and Apple Maps

"Before Michael, we were invisible online. He came in with a plan. Google, Apple Maps, social media, creative direction. And within months we were showing up everywhere our customers were looking. It changed how people find us."

  • Google Business Profile and Apple Maps fully optimized
  • Social media presence built and activated
  • Creative direction and brand identity developed
  • Now appearing in top local search results for painting in Abilene
Food & BeverageAbilene, TX

Teapioca

From Hidden Gem to Community Destination

"Michael helped us show up where people are actually searching. Google, AI search, DoorDash. And then helped us build events and creative that turned first-time visitors into regulars. We went from hoping people would find us to having a real presence in the community."

  • Google search and AI search visibility built from the ground up
  • DoorDash integration and online order strategy implemented
  • Event marketing and creative direction for in-store experiences
  • Social media presence developed and activated
Mobile Medical ServicesAbilene, TX

Big Country Mobile Med

Fractional CMO Engagement. Built From Nothing to Market Presence

"Michael stepped in as our Fractional CMO when we were just starting. He built our entire digital presence. Google, AI search, social media, the whole strategy. We have grown significantly since day one and we have a real marketing system now that keeps working."

  • Ongoing Fractional CMO engagement from launch
  • Google and AI search presence built and ranking
  • Full digital marketing strategy developed and executed
  • Significant growth in visibility, leads, and brand recognition
IV TherapyTreasure Valley

Advanced Mobile IV

Top 3 Google Map Pack + 4,000 Followers

"We started working with Michael when we had very low Google visibility. He built a full growth system that positioned us in the Top 3 Google Map Pack rankings and produced steady, ongoing bookings. He even built automated workflows that turned our event walk-ups into booked appointments."

  • Top 3 Google Map Pack ranking achieved
  • 4,000+ social media followers grown from near zero
  • Automated booking workflows built in Go High Level
  • Steady, predictable lead flow established
IV Therapy / WellnessWellness

Reviv to Thrive Wellness

Zero to Top 10 in Google. Booked Out Weekly

"Michael took us from complete scratch. No social presence, no Google ranking, and no consistent brand identity. He built our entire digital foundation and growth strategy. Today, we are a Top 10 search result in our market and generate steady, reliable client bookings every single week."

  • Built complete digital presence from zero
  • Top 10 Google ranking achieved
  • Consistent weekly client bookings established
  • Full brand identity and social media presence developed

Is This Right for You?

This Is for Established Businesses Ready to Grow. Not Everyone.

I work with a small number of clients at a time so every business I take on gets real attention. Here is who this is built for:

  • Your business is doing $500K or more in annual revenue and you know marketing should be driving more growth than it is
  • You are tired of being the person who makes every marketing decision and you are ready to hand that off to someone who owns it
  • You want to show up on Google, AI search, social media, and everywhere your customers are looking and right now you are not showing up consistently
  • You want a real strategy, not random posts and crossed fingers
  • You are ready to invest in leadership, not just tactics

Industries I Have Worked With

Auto Dealerships • Painting & Home Services • Food & Beverage • Mobile Medical • IV Therapy & Wellness • Law Firms • Real Estate • Financial Services • Dental Offices • Contractors • Insurance Agencies • Professional Services

If you run an established service-based business and you are serious about growth, we should talk.

Two Ways to Work Together

Choose the Level of Leadership Your Business Needs

Both options give you a dedicated Fractional CMO. The difference is how much of the execution I handle alongside the strategy.

CMO Strategy

Marketing Leadership + Direction

"I need someone to own the strategy and lead our marketing. I have people who can execute."

$3,600/month

You get a dedicated marketing leader who builds your strategy, runs the roadmap, and keeps your team or vendors aligned and moving in the right direction.

  • Monthly marketing strategy and roadmap
  • Weekly or bi-weekly strategy calls
  • Full audit of current marketing
  • Oversight of vendors and team
  • KPI tracking and monthly reporting
  • Direct access between calls
  • The Market Authority Method applied to your business
MOST POPULAR

CMO + Execution

Full Marketing Leadership + Done-For-You

"I want someone to own my marketing completely. Strategy, content, creative, execution, all of it."

$5,500/month

You get a Fractional CMO who builds the strategy AND handles the execution. Content gets created. Campaigns get launched. Results get measured and reported every month.

  • Everything in CMO Strategy, plus:
  • Full content creation and social media management
  • Ad campaign strategy and management (Meta + Google)
  • SEO, GBP, and AI search optimization
  • Video scripting and creative direction
  • Email marketing and lead automation
  • CRM and booking system management
  • Monthly reporting with full transparency

Not sure which is right for you?

Book a free 30-minute strategy call. We will figure it out together.

Ready to Stop Guessing?

Your Next Step Is One Call.

In 30 minutes, we will look at your current marketing, identify the biggest gaps, and you will leave with clarity on exactly what needs to happen next. Whether you hire me or not.

No pressure. No pitch. Just a real conversation with someone who has done this before.

michaelheadmarketing.com | (832) 790-7950